The Power of Moments shows us how to be the author of richer experiences. Marketers will learn how to bring those moments to life and harness them in order to improve customer experiences, and appeal to a wider audience. For more information you can check out the Heath Brothers resource section here.
Many marketers are facing this challenge as customer-centric digitally-focused needs become paramount to success. Disruptive Marketing is a provocative, fast-paced tour of our changing world, packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries. This book will propel you out of your comfort zone and into the disruptive mindset you need for future success. If the goal for businesses is to become more like media companies, this book is the roadmap to get there. To find out more about what this book has to offer, check out the trailer here.
You can also gain more insights from a collection of blog posts they have put together to promote the book. What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger spent the last decade answering these questions.
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Marketing is undergoing a revolution where customers are in control, and with more choice and more access than ever before.
Written by a team of marketing experts serving Fortune brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find new strategies for engaging customers at touch points throughout the customer lifecycle. Refresh your browser page to run scripts and reload content. Click the Internet Zone. If you do not have to customize your Internet security settings, click Default Level.
Then go to step 5.
by Smilansky, Shirra
Experiential Marketing: A Practical Guide To Interactive Brand Experiences
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- The Necropolis Railway (Jim Stringer, Book 1).
About this product. It offers a step-by-step plan for using all marketing and communication media to create immersive experiences that facilitate brand engagement and brand experiences in consumers. This second edition contains four new chapters on digital experiences, artificial intelligence, the experience economy, and pop-up retailing.
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Experiential marketing: a practical guide to interactive brand experiences by Smilansky, Shaz
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